You have influence on the environment. You can influence your own company, the city around you, and the world that is affected by the products and services you make available.With the tools on this web site you can make all of these aspects of the world, which you already influence, better, more lively, more responsive to people's needs.
If you do it, your company will be respected, and you have a chance to make a difference in the world which will, ultimate reflect well on your company and what it is doing for society.