• Give lay people WITH professionals information and tools to create buildings and neighborhoods for themselves -- to form a comfortable and humane environment

• Empower users with user-friendly sequences that do not require sophisticated knowledge. It's a bit like making buildings the same way that origami instructions for folding a piece of paper into an airplane do not require an understanding of the complex spatial relationships inherent in the instructions

• Develop the popular use of generative processes as means of communication between architects clients and builders, (instead of drawings, plans, designs and blueprints)

Establish that
• Generative processes are a powerful new way to bring forth complex structures that can self-correct and adapt
• Generative processes are the only way to reach rich multi-functionality
• Generative processes, because they work through differentiation and division from an initial whole, are the only way to enhance deep unity

• Develop support tools (drawing pads and models) that allow users to know what they are doing rather than working blindfold with undecipherable professional drawings whose ultimate result they cannot foresee

• Create through more successful and satisfying building, sane spending, and the eliminating of costly mistakes, a better economic footing in the realm of design and construction

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